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Google just entered real estate, but the real shift isn’t about listings

USA Real Estate News-Inman - Fri, 2025-12-19 04:00
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.

Don’t sleep on Google: 7 steps to get more 2026 recommendations

USA Real Estate News-Inman - Fri, 2025-12-19 04:00
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.

How billionaires think: Mauricio Umansky explores the psychology behind ultra-high-end negotiations

USA Real Estate News-Inman - Thu, 2025-12-18 19:14
Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline.

Cotality and Ascend licensed to generate FICO scores for lenders

USA Real Estate News-Inman - Thu, 2025-12-18 18:22
Fair Isaac's Mortgage Direct License Program is aimed at eliminating mark-ups charged by credit reporting agencies Equifax, Experian and TransUnion — backers of competing VantageScore.

Before you tap to invest: Bridging proptech’s financial literacy gap

USA Real Estate News-Inman - Thu, 2025-12-18 18:05
Real estate technology is making investing more accessible than ever, Amanda Neely writes. Yet, without proper financial education, many investors risk mistaking ease of entry for smart wealth building.
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