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Coldwell Banker Alum Jason Waugh Named Successor CEO of HSF Affiliates
HomeServices of America has announced Jason Waugh will succeed Vince Leisey as CEO of HSF Affiliates, the franchisor of the Berkshire Hathaway HomeServices real estate network. The multi-year transition plan is expected to commence in 2027, per a release from HSF Affiliates. Waugh previously led Prudential Northwest Real Estate prior to its acquisition by HomeServices…
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What the Spirit Airlines collapse can teach the real estate industry
Mauricio Umansky: Bet on the things you believe in (even before the numbers back you up)
What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent
Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No TV campaign. That word-of-mouth wasn’t an accident. Every feature had to pass one test: would…
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