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Zillow Launches New Campaign: ‘Someday Starts Today’

USA Real Estate News-RISMedia - Thu, 2026-01-29 12:55

Zillow has announced its new national brand platform—“Someday Starts Today”—designed to support people at every stage of the home journey, from those ready to move now to those still only imagining what’s possible. The campaign debuts Feb. 1 in connection with Zillow advertising that will air during the Grammy Awards broadcast, and the portal stated…

The post Zillow Launches New Campaign: ‘Someday Starts Today’ appeared first on RISMedia.

Home Remodeling Spending Projected to Grow Slowly in 2026

USA Real Estate News-RISMedia - Thu, 2026-01-29 12:20

How many remodeling referrals should agents expect to hand out to past clients this year? According to the Harvard University’s Joint Center for Housing Studies (JCHS) latest update to its Leading Indicator of Remodeling Activity (LIRA), spending on remodeling is expected to grow, but slow down gradually, as the year goes on.  The current year-over-year…

The post Home Remodeling Spending Projected to Grow Slowly in 2026 appeared first on RISMedia.

So pretty much everyone in real estate is using AI now

USA Real Estate News-Inman - Thu, 2026-01-29 11:03
In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more.
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