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Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media platforms are ever-evolving marketing grounds. While more and more business is coming off of social media leads than ever before, real estate professionals have to evolve…

The post SEO vs. Hashtags: How to Optimize Your Content for Peak Search Results appeared first on RISMedia.

The National Association of Realtors®’ (NAR) 2026 Generational Trends Report found that Gen Z—though still a fraction of the overall market—is “reshaping homeownership,” even as baby boomers remain overrepresented amid affordability challenges. Those challenges have also shrunk first-time buyer share to historically low levels. The report found that out of all buyers, only 21% were…

The post Share of First-Time Buyers Hits New Low as Boomers Dominate Market appeared first on RISMedia.

Lamacchia Realty announced the acquisition of Rosewood Realty in Somerset, Massachusetts, expanding their presence in the Bristol County market with broker/owner Eric Alberto. “I’m excited to have Rosewood Realty join Lamacchia Realty. Eric has built a great company, and we are thrilled to welcome him and his Realtors®,” said Jackie Louh, COO Lamacchia Realty. “It’s…

The post Lamacchia Realty Expands in Massachusetts With Acquisition of Rosewood Realty and Real Estate School appeared first on RISMedia.