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Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

USA Real Estate News-Inman - Wed, 2026-03-18 09:42
If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented.

eXp Launches Premarket Partnership With Three Portals

USA Real Estate News-RISMedia - Wed, 2026-03-18 09:34

The mad dash for premarket power is showing no signs of slowing, as mega-brokerage eXp announced that it is striking a listing partnership with Realtor.com®, Homes.com and ComeHome.com (HouseCanary’s portal in Google Search), just 24 hours after Zillow launched a similar partnership with five other big national companies. Starting next month, eXp agents will be…

The post eXp Launches Premarket Partnership With Three Portals appeared first on RISMedia.

EXp announces pre-marketing syndication deal with 3 portals

USA Real Estate News-Inman - Wed, 2026-03-18 09:03
The brokerage's agents can send their coming-soon listings to portals Homes.com, Realtor.com and ComeHome.com.

Aaron Kirman says he’s 100% in alignment with Reffkin on fighting the industry’s status quo

USA Real Estate News-Inman - Wed, 2026-03-18 03:45
The luxury broker caught up with Inman about crypto, California, the latest headlines and more in an exclusive interview.
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