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5 things buyers and sellers don’t care about (and what DOES matter)

USA Real Estate News-Inman - Sun, 2026-01-25 04:00
When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes.

Super Bowl ads aren’t playing the same game anymore

USA Real Estate News-Inman - Sun, 2026-01-25 04:00
Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle.
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