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Google just entered real estate, but the real shift isn’t about listings

USA Real Estate News-Inman - Fri, 2025-12-19 04:00
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.

Don’t sleep on Google: 7 steps to get more 2026 recommendations

USA Real Estate News-Inman - Fri, 2025-12-19 04:00
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.

How billionaires think: Mauricio Umansky explores the psychology behind ultra-high-end negotiations

USA Real Estate News-Inman - Thu, 2025-12-18 19:14
Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline.

Cotality and Ascend licensed to generate FICO scores for lenders

USA Real Estate News-Inman - Thu, 2025-12-18 18:22
Fair Isaac's Mortgage Direct License Program is aimed at eliminating mark-ups charged by credit reporting agencies Equifax, Experian and TransUnion — backers of competing VantageScore.

Before you tap to invest: Bridging proptech’s financial literacy gap

USA Real Estate News-Inman - Thu, 2025-12-18 18:05
Real estate technology is making investing more accessible than ever, Amanda Neely writes. Yet, without proper financial education, many investors risk mistaking ease of entry for smart wealth building.

Offering plans explained: Red flags every real estate broker must catch before closing

USA Real Estate News-Inman - Thu, 2025-12-18 16:56
Real estate attorney and new contributor Brett Stack says these six red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple.

Dems raise antitrust concerns over Compass-Anywhere merger

USA Real Estate News-Inman - Thu, 2025-12-18 15:41
Senators Elizabeth Warren and Ron Wyden are asking the DoJ and FTC to "thoroughly investigate" the pending deal, which they claim would "entrench existing antitrust and price manipulation concerns that have been at the center of mounting litigation."

Unlisted founder talks inventory, seller signals, market opportunity

USA Real Estate News-Inman - Thu, 2025-12-18 15:25
Unlisted founder Katie Hill believes off-market is the solution to real estate's long-standing inventory problems. But her idea has been tried before.

Weichert Real Estate Affiliates Hosts Leadership Academy for Franchise Brokers and Managers

USA Real Estate News-RISMedia - Thu, 2025-12-18 14:54

Weichert Real Estate Affiliates, Inc. recently hosted its Leadership Academy, a multi-day training program for affiliated brokers, owners and managers focused on operational leadership and business development within franchise real estate offices. The Leadership Academy is held several times each year, led by the company’s executive and business coaching teams. The program is designed to…

The post Weichert Real Estate Affiliates Hosts Leadership Academy for Franchise Brokers and Managers appeared first on RISMedia.

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