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Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)

USA Real Estate News-Inman - Tue, 2026-03-31 03:15
The celebrity broker and CEO believes only a few real estate companies are poised to thrive in the coming years.

Here’s where real conversion begins (Hint: It’s not the lead)

USA Real Estate News-Inman - Tue, 2026-03-31 03:00
The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too.

Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table

USA Real Estate News-Inman - Tue, 2026-03-31 02:13
The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure.

5 ways feng shui may show up in buyer conversations in 2026

USA Real Estate News-Inman - Mon, 2026-03-30 15:59
In this Year of the Fire Horse, agents should know the feng shui basics. Contributor Lisa Nguyen writes that agents need to lean into the zen to win market favor in 2026.
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